Hijacking a hot trend with a cool fact.

Spicy food was having a moment. Everyone from McDonalds to Maggi were launching spicier versions of their burgers and instant noodles. Content creators were also raking in the views with mukbang videos and food challenges.

Since launching a spicy version of our milk was out of the question, we did the next best thing. Whenever there was a trending spice-related video, we hijacked the conversation to suggest that if it ever got too hot to handle, milk was always there cool you down.