The weirdest merch drop for the weirdest Twisties launch.
Kaya Butter Everything
Twisties | Mondelēz International
Kaya Butter Toast is the quintessential Malaysian snack consisting of coconut jam, butter and bread. So, to launch the new Twisties flavour in a country that’s already all about it, we created Kaya Butter Everything – a line of merch that’s as unusual as the snack it’s inspired by.
RECOGNITION
2022 Campaign Brief’s The Work | Acceptance in Culture
2022 Kancils | Product Design | Silver
2022 Kancils | Brand Activation | Bronze
2022 Kancils | Creative Effectiveness | Bronze
2022 Kancils | Art Direction | Bronze
CREDITS
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Creative Group Head: Vickknesh Raj
Copywriters: Jing Jie Chang
Designer: Sue Phing