Greetings that adapt to every twist and turn of the year.
Infinity Prosperity
Publicis Groupe
When it comes to Lunar New Year celebrations, few things are as significant as the exchange of greetings between family, friends, and—yes—agencies and their clients.
In 2024, we took this practice to the extreme—not by sending out one or two greetings, but instead 3.6 million.
![LEAFLET DESIGN_FINAL [OL].jpg](https://images.squarespace-cdn.com/content/v1/665c17bbf3343b21391c4396/cb4f60be-7762-4da0-9226-1e42d1a1e600/LEAFLET+DESIGN_FINAL+%5BOL%5D.jpg)
RECOGNITION
Kancil / Product Design / Silver
Kancil / Cultural Insights in Design / Bronze
Kancil / Self-Promotion / Merit
CREDITS
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Creative Group Head: Vickknesh Raj
Copywriters: Jing Jie Chang, Poon See Hian
Designer: Sue Phing