Bursting music bubbles by bringing people together.
The Playlist Refresher
Heineken
Imagine only ever listening to the same type of music over and over again. Or actually, why bother imagining? Thanks to recommendation algorithms on music apps, that’s pretty much how most of us ended up trapped in music bubbles.
So, working with Spotify’s open API, we brought the human touch back to music discovery.
CREDITS
Chief Creative Officer: Emir Shafri
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Creative Group Head: Vickknesh Raj
Copywriter: Jing Jie Chang
Designer: Diyana Yusof
RECOGNITION
AdStars / Use of Data / Bronze
AdStars / Use of Web Platform / Finalist
AdStars / Drinks Sector / Finalist
Campaign Brief The Work / Digital
Campaign Brief The Work / Data
Kancil / Innovation in Audio / Bronze
Kancil / Brand Activation / Merit
Kancil / Best Use of Audio / Merit
Kancil / Data Enhanced Creativity / Merit