The stop motion film made with 1500 laser-engraved crackers.
Original Malaysians
Jacob’s Cream Crackers | Mondelēz International
Jacob’s is the oldest cracker brand in the country. Which is why it boldly declares on its packaging that it is The Original Cream Cracker.
So, in conjunction with Independence Day, we decided to celebrate Malaysians who were the first at what they did, the best at it, or simply timeless. In other words, people that were as Original as Jacob’s.
For good measure, we told this story by turning the very cracker into a canvas. Thank you, laser engraving machine we found for a reasonable price off AliExpress!
CREDITS
Executive Creative Director: Iska Hashim
Creative Group Head: David HK Tan
Copywriter: Vickknesh Raj
Designer: Larissa Loh, Hyrul Anuar
RECOGNITION
2021 Effies // Snacks & Desserts // Finalist
2020 Campaign Brief’s The Work | Film Craft
2019 Kancil | Animation | Merit
2019 Kancil | Visual Effects | Merit
2019 Kancil | Motion Design | Merit
2019 Mondelēz International | Best Small Budget Campaign