The funnest neighbourhood in the metaverse.
Metapoly
Chipsmore | Mondelēz International
Young people have a love-hate relationship with real estate. On one hand, they need homes to live and like, not die. On the other hand, home prices be crazy.
As the cookie brand that’s all about interrupting seriousness with fun, we got Chipsmore to work with Monopoly, the property trading game that everyone grew up with – and launch METAPOLY. A reimagining of the 28 Monopoly property squares as NFT virtual properties.
So that young people could finally own their dream homes, albeit only in the Metaverse.
CREDITS
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Creative Group Head: Vickknesh Raj
Copywriter: Jing Jie Chang
Designer: Diyana Yusof
RECOGNITION
2023 AdStars | Communication Design | Finalist
2023 Campaign Brief The Work | Acceptance in Digital
2022 Kancil | Best Use of Partnership | Silver
2022 Kancil | Brand Activation | Bronze
2022 Kancil | Interactive Design | Merit
2022 Kancil | Visual Design | Merit
2022 Kancil | Illustration | Merit