Responding to a food crisis by swapping egg cartons for milk cartons.

In 2022, Malaysia faced an unprecedented egg shortage. While poultry farmers and government bodies disagreed on the solution, millions of families were being deprived of their most affordable source of protein.

So we offered them an alternative.

By teaming up Dutch Lady Milk with Mydin, the country's largest homegrown supermarket chain, anyone could bring over an empty egg carton and swap it for a full and free carton of milk.